Sun. Sep 25th, 2022


We’re excited to be the one who will speak at GamesBeat Summit next 2022, Mark Pincus, cofounder and former CEO of Zynga (approximate for $22,7 billion by Take Two Interactive earlier this year), which pioneered social games to establish gaming as a mass-market activity.

Everybody’s on top of the game, with waves of hype that float and twist into the world, but there’s never a second to them. GamesBeat Summit Next 2022 will examine the big opportunities in a disciplined manner with the industry’s think leaders. You can use the discount code Dean50 to get a 50% discount for a limited time.

Our event is focused on emerging segments of gambling that could transform into the next big market. My biggest subthemes focus on key areas and how they will grow in post-pandemic world. The metaverse, user-generated content, the creator economy, influencers and the surge in marketing, nonfungible tokens and cryptocurrency, emerging markets, subscriptions and cloud-based gaming, and the new infrastructure. And, as with us, we’ll look at the issue of dealing and the financial trends in gaming.

Mark Pincus

Mark Pincus is the cofounder of Zynga.

Pincus started Zynga in April 2007, where he accompanied Eric Schiermeyer, Justin Waldron, Michael Luxton, Steve Schoettler and Andrew Trader (working under the name Presidio Media).

The game called “Tynga Poker” was developed by the owner of Pincus bulldog. The game had a big impact on the social poker game.

During Pincus’s run as Zynga’s CEO, the company started to get out of the habit of social gaming on Facebook and pushed the transition to mobile. The San Francisco company became famous for launching big hits such as FarmVille, CityVille and FrontierVille. It helped put in more than a billion players, and showed a company could reach far more people than hardcore gaming companies could ever.

In social games, Pincus helped revolutionize the free-to-play business model. Players paid real money to buy virtual items like poker chips that they couldn’t cash out. An example of this success and its implementation, Zynga went public in 2011. With thousands of employees, Zynga bought old San Francisco digs for Segas.

In 2014, Pincus handed Don Mattrick a CEO job, and it didn’t go very well. A month later, Pincus returned to the executive position and then hired Frank Gibeau, Electronic Arts. Gibeau helped Zynga get its mojo back through acquisitions, and sold the program to Take-Two Interactive for 122,000 dollars. Pincus became an investor and now is watching the blockchain game market closely.

Talk to him about his intentions and what he thinks about today’s gaming industry. Pincus is an early investor with many technological companies including Facebook, Twitter, Airbnb, Snap, Epic Games, Xiaomi, JD.com, Niantic and Dapper Labs. Since I and Pincus had a fire in the afternoon about our GamesBeat 2012 event, I’ve been excited to have her back.

More speakers

Andrea Cutright is director of world marketing and prime games at Amazon Games.

We have, too, named a number of other speakers. The following are Umesh Lakshman, head of solutions architecture at Lumen, Yvonne West, media and entertainment. He’s going to talk about his journey to build the real-time metaverse in a session.

We also got an interview with U.V. Marchand, CEO of Overwolf, about the future of user-generated content with Enrico DAngelo, vice-president for product, economy & ecosystems at Roblox, and Ada Duan, general manager of the company’s development products and partnerships.

We also spoke to Jay Chang, co-founder & CMO, Genopets; Joan Kim, investor, Samsung Next; Chris Early, senior vice president of strategic partnerships & business development at Ubisoft; Andrea Cutright, head of global marketing at Amazon Games; Mike Lucero, director of product management at Samsung; and Perrin Kaplan, former head of marketing at Nintendo of America and cofounder of Zebra Partners.

Previously announced speakers could be heard.

Will Wright is the founder of Gallium.

We previously announced that our speakers include Will Wright, who is now cofounder of Gallium, and Matthew Ball, CEO of Epyllion and author of The Metaverse.

Wright will talk about his new startup Gallium Studios, and his views of gaming with Peter Levin, managing partner of Griffin Gaming Partners, while Ball will expand the open metaverse.

Neville Spiteri, CEO of the renowned virtual reality firm Wevr, is discussing the future of game development. They’re among the best in the industry, with an outstanding record.

Renee Gittins is the general manager of Phoenix Labs and former executive director of the International Game Developers Association. He will take part in an interesting panel on Soft Skills for Hard Problems. Aleissia Laidacker, mixed reality expert and head of product and technology at the Open Meta Association, is joining her. Others were: Yaprak Decarmine, CEO of Game Jolt, Lauren Hetu, senior software engineer, Phoenix Labs, and Zak Whaley, director of engineering at PlayEveryWare. This speaker can explain what we learn from thinkers who solve modern problems in different ways.

Susan Bonds is the CEO of 42 Entertainment.

We also had a great series of sessions over the rise of user-generated content, spearheaded by a modding platform company Overwolf. Other speakers included Overwolfs Marchand, Shahar Sorek, CEO of Overwolf.

Brooks Brown, the founder of Consortium9, will be bringing us the right way to think about blockchain. Aside from this, umesh Lakshman, head of solutions architecture West, media and entertainment at Lumen, a tech infrastructure company ready for the real-time metaverse. Weve got Susan Bonds, CEO of 42 Entertainment, an alternate reality gaming company, and her new work in Animal Repair Shop.

These speakers are just the first one we’ve created for the event, which will take place on October 25-26 in San Francisco. Were curating an excellent experience with a number of tracks so that you can explore the emerging part of gaming that you like.

Our target audience is a decision-maker, who will guide us to a bigger and better gaming industry. The path through the recession won’t be easy, especially because things aren’t growing as fast as they were, and a lot of high-flying areas like blockchain games have crashed. But good do those who understand the most important factors in play so that you can turn it around, grow and grow.

By anupam

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