Mon. Oct 3rd, 2022


What simply occurred? Subsequent 12 months’s Tremendous Bowl halftime present can have a brand new most important sponsor. The NFL has introduced Apple Music as its new halftime present sponsor, changing Pepsi which has been the present’s sponsor since 2013. Phrases of the multi-year partnership weren’t disclosed though sources aware of the negotiations mentioned the NFL had been purchasing the deal round within the $50 million vary.

The deal represents a shift in technique for Apple as the corporate not often sponsors occasions it doesn’t management. The final time it lent its title to an occasion was in 2016 to promote for the Apple Watch.

The Tremendous Bowl halftime present is the most-watched musical efficiency of the 12 months. Greater than 120 million folks watched the Tremendous Bowl LVI halftime present earlier this 12 months, which featured performances by Dr. Dre, Snoop Dogg and Eminem, amongst others.

Subsequent 12 months’s present shall be produced by Jay-Z’s leisure firm, Roc Nation, however Apple will now have enter on the present’s path in line with one source. Jay-Z previously owned Tidal, a streaming music service that rivaled Apple Music. In 2021, Jay-Z sold Tidal to Sq. for $297 million.

The NFL has more and more seemed to strike up offers with tech corporations. Final 12 months, it finalized an 11-year, $13 billion cope with Amazon for unique rights to Thursday Evening video games. The primary Thursday Evening recreation of the season between the Kansas Metropolis Chiefs and the Los Angeles Chargers averaged 15.3 million viewers in line with Amazon and Nielsen.

Tremendous Bowl LVII, which shall be performed on February 12, 2023, in Glendale, Arizona, will mark Apple Music’s first 12 months because the present’s sponsor. It is unclear how lengthy Apple will function the halftime present sponsor.

Final 12 months, Roc Nation introduced the halftime lineup in September. If the corporate follows precedent, the same announcement for the subsequent present might arrive any day now.

Apple Music launched in mid-2015 and had 98 million subscribers as of this previous February. Those that have not but tried the service can join a one-month free trial.

By anupam

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