Mon. Oct 3rd, 2022

Apple Music replaces Pepsi as Tremendous Bowl Halftime present sponsor

To additional the streaming music battle, Apple has purchased the rights to sponsor the Tremendous Bowl Halftime Present in February.

This would be the first time Pepsi hasn’t sponsored the present in ten years because the drink model took over the sponsorship from Bridgestone tires, which held the rights for 5 years earlier than that.

Pepsi backed out of the Halftime Present race in Might of 2022, claiming that the price of sponsoring the present had grown to be too costly, in keeping with Selection.

There’s little at the moment identified in regards to the Apple Music Half-time Present, however Apple’s ambitions within the streaming panorama prolong past Music, so this might be a play to cozy as much as the NFL community to be able to buy the rights to pick video games.

Apple lately scored baseball from the MLB on Apple TV+, so including the NFL to its roster might be a intelligent long-term play for the fledgling streaming community. Past that, the huge viewership the Halftime present garners is a stable promoting alternative for Apple Music.

The leisure edge Apple Music holds theoretically makes the platform a extra seamless associate for the halftime present, however solely time will inform if Apple can placed on a extra entertaining live performance than Pepsi.

Supply: Apple, Selection

By anupam

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