Fitbit customers might want to check in with a Google account beginning in 2023
Google acquired Fitbit in 2021, however till lately, it will have been simple to overlook that the 2 have been partnered up. It was solely lately that the ‘Fitbit by Google’ branding rolled out, shortly after the corporate launched new wearables.
Sadly, it received’t keep this manner for lengthy.
9to5Google noticed a brand new Fitbit help web site that dives into the main points of switching to Google accounts on Fitbit. The quick model is beginning “someday in 2023,” Fitbit will allow utilizing a Google account to log into Fitbit.
On the floor, it sounds fairly harmless — individuals can have the choice to check in with their Google account moderately than make a Fitbit account. Besides, it received’t keep that method. Elsewhere within the doc, it says:
“After we launch Google accounts on Fitbit in 2023, some makes use of of Fitbit will require a Google account, together with to join Fitbit or activate newly launched Fitbit units and options.” (emphasis ours)
And if you happen to select to maintain utilizing a Fitbit account, you’ll solely give you the option to take action “for so long as it’s supported,” which Google guarantees will “proceed till no less than early 2025.” After that, Fitbit customers will likely be required to make use of a Google account. The search large guarantees to be “clear” with customers in regards to the timeline for ending Fitbit accounts. What do you get for switching to Google accounts on Fitbit? Properly, in accordance with the help web site:
“Google accounts on Fitbit will help a number of advantages for Fitbit customers, together with a single login for Fitbit and different Google companies, industry-leading account safety, centralized privateness controls for Fitbit consumer knowledge, and extra options from Google on Fitbit.”
One upside to this can be a binding situation imposed on Google to ensure that the Fitbit acquisition to proceed was that Google couldn’t use Fitbit well being and wellness knowledge for its adverts enterprise. Nonetheless, it’s value noting that the situation was imposed by the EU and applies to customers within the European Financial Space (EEA). The help doc implies that the dedication applies to all Fitbit customers — MobileSyrup has reached out to Fitbit for clarification on this.
Total, the change isn’t shocking, though it’s undoubtedly a bummer for anybody who wished to maintain their Fitbit and Google knowledge separate (technically, it should nonetheless be separate for the reason that binding commitments additionally require Google to maintain Fitbit knowledge in a “knowledge silo” separate from different Google knowledge, no less than within the EU).
You possibly can learn the help doc for your self right here.
Supply: Fitbit Through: 9to5Google